A neutral, history-based trust scoring system for influencers.
Designed to reduce risk and
increase transparency in influencer marketing.
I-CIL stands for Influencer Integrity & Credibility Ledger. It is a trust scoring system that evaluates influencer reliability based on their historical campaign behavior, content authenticity, and professional conduct.
The influencer marketing industry faces a fundamental trust problem. Brands struggle to assess whether an influencer will deliver on commitments, maintain content quality, and represent their brand appropriately.
I-CIL addresses this by providing a standardized, verifiable credibility score. Similar to how credit bureaus aggregate financial behavior to produce credit scores, I-CIL aggregates professional behavior to produce trust scores.
Without standardized trust signals, brands rely on follower counts, engagement rates, and subjective assessments. These metrics are easily manipulated and fail to capture reliability, professionalism, or historical performance.
I-CIL computes a score between 300 and 900 based on verifiable campaign history, content authenticity metrics, brand feedback, and platform behavior. Scores are published only with explicit consent.
The scoring process is designed to be transparent, consent-based, and independently verifiable.
As influencers complete campaigns, their professional behavior is recorded: delivery timelines, content quality, and compliance.
A credibility score is computed off-chain using a versioned methodology considering authenticity, reliability, and history.
Before any score is published, the influencer must provide explicit consent via a secure OTP process.
The final score is anchored on a public blockchain, creating an immutable, timestamped record.
Designed as trust infrastructure with immutability and fairness as core principles. Each principle is permanently linked, just like blocks in a chain.
Once a score is published, it cannot be silently modified. Any changes result in a new record with a new timestamp.
Scores are computed algorithmically based on documented inputs. There is no mechanism for manual score manipulation.
All score records are append-only. Previous scores are never deleted or overwritten, creating a complete history.
Influencers can recover from low scores through sustained positive professional behavior. The system includes decay mechanisms.
The scoring methodology is versioned and documented. When methodology changes, the version is recorded with each score.
A single negative event does not permanently destroy an influencer's score. Consistent positive behavior carries significant weight.
Published scores can be independently verified by anyone using the transaction details.
Anyone can verify this score by looking up the transaction hash on a public blockchain explorer.
No
account or special software is required.
No. Once a score is published and anchored on the blockchain, it cannot be modified or deleted. If a correction is needed, a new record is appended with an explanation.
If a scoring error is identified, a correction is published as a new record. The correction includes the corrected score, the reason for the correction, and a timestamp.
Yes. Scores are never published or shared without explicit consent from the influencer. Consent is verified through a secure OTP process.
No. Only the score, methodology version, timestamp, and a pseudonymous identifier are stored on the blockchain. Personal info is stored off-chain securely.